Web Design - Web Site Creation
Building the meta information in your web site.
You’ll see that there are two main META tags that you absolutely MUST have optimized on your site: the Meta Title, and the Meta Description. The Meta title will tell potential visitors the nature of the site. You have to do this with 50-60 characters or less!! So therein lies the initial challenge of the Title. Initial challenge? You didn’t think I would let you off that easy, did you?
The next one is the Meta Description. This one will provide a brief description of your web site. Google allows for 160-200 characters or less in the Meta Description, so you absolutely must be talented at writing basic ad copy. This will serve to pique the interest of potential visitors to your site. Remember, you are competing against thousands of results for your specific keywords, and you WILL need to spend a lot of time coming up with specifics that will put the competition to shame. Here are separate listings w/information for each Meta Tag for easier reference:
Meta Title – This meta information tag is limited to 50-60 characters or less. It’s only meant to serve as a brief hook for the site, so it should be as short as possible while at the same time conveying dynamic verbiage.
Meta Description – This meta information is limited to 160-200 characters or less. It’s important in that it’s a short ad for your site. You need to provide a description of your site that tells potential visitors what your site does and why they should visit, all within 160 characters. A challenging feat, to say the least!
Meta Keywords – Search engines don’t pay attention to meta keywords as much as they once did, although it won’t hurt optimizing this area. You want to keep your keyword repetition very low, 3-5 times for repetitions of specific keywords at the most. Why? Because if you attempt to overload your meta keywords, search engines may penalize and even ban your site for spam attempts. Not a good thing! So remember, 3-5 times should be the maximum that a specific keyword is repeated.
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