The Passion That Drives Success
You’re ready to tackle starting your own business. You have your idea. You have your computer. And, you even have your full home office setup complete with fax machine, computer, printer/copier, and a beanbag chair for your own comfort. So, you get to work. You work on the web site. Then, you talk to potential clients online. Then, you may even work on soliciting business from people in person. But, there’s one thing that’s missing that can make or break your business. No, it’s not the business license. No, it’s not the demographics of your target market unless you forgot to perform that research. It’s not the fact that you haven’t typed a single word on that blank screen of yours. No, it’s something different and intangible.
What are you forgetting that drove you into going into business for yourself in the first place? Did you forget to file your DBA (Doing-Business-As) announcement with the county clerk’s office? Did you setup your merchant accounts for online transactions? Did you establish a business checking account? Did you obtain your business license? Did you file all of the proper forms for the city? Did you come up with a great sounding brand name that will communicate the worthiness of your business? Good. So you’ve done all of the legal stuff and you’ve developed your idea into something tangible. What’s missing?
Well, if you haven’t guessed yet, what’s missing is entrepeneurial spirit, passion, drive, or whatever you want to call it. There should be a passion for whatever you’re going into business to sell or develop. If you have a passion for what you do, then all that’s going to matter to you is your final goal. Everything else between starting and finishing and reaching your goal is all part of the process of reaching it. Passion is the deciding factor between failure and success. However, in addition to passion, you have to be doing all the right things. If you take passion and direct it toward all of the wrong activities, then you’re almost guaranteed failure. Of course, I should note at this point that market conditions beyond your control can also be a factor. Working with a certain formula can help mitigate certain things that might happen that are beyond your control.
Therefore, there is a formula to success that help increase your odds of success tremendously, and many successful people follow it to some degree. That formula is: Entrepeneurship + Passion + Education + Correct Action = Success.